Port25
Port25 is a provider of email infrastructure software that helps enterprises and ESPs with their delivery and customer communications.
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The implication of Amazon SES a new Bulk Email Service
Amazon Web Services has announced a new email deliverability product, called Amazon Simple Email Service (Amazon SES). It might be worth your time to consider if you who don’t want to maintain a...
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4 Professional tactics to evaluate an Email Service Provider
So you are in the final stages of selecting an email service Provider. You might prefer one email vendor over the other, based on their proposal. But it is very hard to see from the outside if those...
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Sage goes into email marketing with new SageCRM
Sage North America is taking steps into the world of email marketing or E-marketing as they call it. This week they announced the their new SageCRM v7.1 for small and midsize businesses. This version...
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SMTP.com gets new datacenter, ditches Rackspace
SMTP.com a provider of email relay and email delivery services has shifted its infrastructure strategy. Previously they contracted managed servers at multiple hosting providers such as Rackspace and...
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Switching ESPs? Use these key deliverability tactics
So you’ve chosen your new ESP and now you need to make the move but maintain and preferably improve your inbox placement at the same time. The safest way to move between ESPs is to actually run two at...
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Key deliverability tactics when switching email tools
How to maintain high deliverability and inbox placement? And how to do that when moving from one Email service provider to the other? We already talked about list suppression and informing your...
View ArticleIt Doesn’t Have to be Scary to Switch Marketing Technology Providers
Even if you feel like you’ve outgrown your current provider’s capabilities, are unhappy with the level of support you’re receiving, or are looking for innovative features and technology integrations...
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Knock, knock. Who’s there? Email Authentication; the key to deliverability
An average of 106 billion spam messages go out daily and a further 188 billion email messages are sent. Getting your email into the inbox, when ISPs like Hotmail and Gmail are trying to keep junk out...
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Email deliverability checklist: Sending email is not the same as delivering.
In this Email deliverability checklist we will see that the actual sending of email is one tiny step in a larger process of delivering email. There are a myriad of other requirements that need to be...
View ArticleNice to meet your email program: 10 things to tell your new ESP immediately
When joining a new ESP, building a relationship and understanding with your email vendor is one of the most important steps. You can quickly move forward in implementation of the email marketing...
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Starting with a new ESP? Make sure you are in the feedback loop
One of the key factors ISPs use to determine your email reputation, is the number of spam complaints your emails receive. Receiving a few complaints is no big deal, but if recipients keep marking your...
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New email vendor? Expect your deliverability to plummet… at first
“I’m switching to another ESP. Will my deliverability improve or get worse?”. Of course you are expecting your open/clickthrough rate to consistently improve with the new ESP… but you’re still in for...
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5 ways a full-service ESP will make you worry-free.
When you find the right email marketing partner, they become an extension of your in-house marketing team. How does that work? Let’s review the topics that will become worry-free when enlisting a great...
View ArticleDon’t look like a phisher – find the best ESP to help you
Cost cutting is top of mind for many companies and one way to easily cut costs in an organization is to stop sending paper. This means getting customers to opt-in to going paperless and interact with...
View Article4 myths, misconceptions and untruths about email deliverability
Many organizations use deliverability as a data point when selecting an email service provider. Unfortunately there are a number of myths about deliverability and especially about the role of...
View ArticleReturn Path partners with Russian email providers
The post Return Path partners with Russian email providers appeared first on Email service provider selection.
View ArticleA handy checklist to smoothly switch ESPs
You know it’s time to switch email service providers – you’ve heard that others offer smarter features, greater benefits, or more attractive packages. But the whole idea is too daunting: you fear the...
View ArticleSure-fire ways to become a punchline when contacting email marketing companies
Email could very well be the best bang for your marketing buck. So you want to jump on the bandwagon right now. You’ve picked a handful of email marketing companies. You’re just about ready to drop...
View ArticleWant a world-class ESP? Expect these (tough) vetting questions
There is always movement on the email marketing software market. Marketers look for vendors with the best mix of policy, price, features and performance. At the same time, Email Service Providers are...
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